WhosOn, a leading live chat SaaS provider, uniquely caters to enterprise-level businesses in finance, healthcare, and other heavily regulated industries. Their solution, which can be deployed on-premises or in the cloud, ensures compliance with strict regulatory requirements, making it an invaluable tool for sectors where data security is paramount.

Despite a robust lead generation strategy through SEO and web assets, WhosOn identified a gap in their outreach, particularly in reaching an expanded enterprise audience in the finance sector. This campaign aimed to not only increase their exposure but also to boost their brand authority and connect with industry leaders beyond their existing SEO capabilities.

In partnership with Lead Gen Dept, WhosOn embarked on a multifaceted campaign encompassing LinkedIn outreach, targeted outbound emails, and even a direct mail initiative. The objective was to penetrate the enterprise market, emphasising the unique value proposition of WhosOn's secure AI chat solutions.

 Tailored LinkedIn, email, and direct mail campaigns to generate leads and enhance brand visibility.



 Utilising extensive manual research to personalise interactions, ensuring that communications resonated with targeted prospects.



 Offering special subscription rates as a strategic response to the increased demand for remote work solutions due to COVID-19, appealing directly to the needs of the target market.



 The campaign dramatically increased WhosOn's engagement within the finance sector, securing 96 appointments with key e-commerce retailers, insurance providers, and enterprises.

This strategic outreach campaign enhanced WhosOn's brand authority and also achieved a remarkable 400% ROI, underscoring the efficacy of combining personalised outreach with a compelling value offer.

WhosOn

Explore how Lead Gen Dept transformed finance sector engagement for WhosOn, achieving stellar ROI and business growth.


WhosOn: Transforming finance sector engagement with stellar ROI

Founded in 2003, Scandiweb has transitioned from a content aggregation startup to a premier web design agency, culminating in its recognition as a Magento specialist. This journey reflects Scandiweb's adaptability and commitment to excellence, with a history of nurturing long-term client relationships and delivering comprehensive digital solutions. By 2015, Scandiweb had solidified its expertise in Magento, offering full project delivery from concept to support.

The campaign aimed to solidify Scandiweb's authority in the Magento development space, targeting the top 100 largest Magento stores in the UK. The goal was to engage these retailers, showcasing Scandiweb's unparalleled expertise and comprehensive service offerings.


Partnering with The Lead Gen Dept, Scandiweb embarked on a strategic cold outbound email campaign. This campaign was designed to present a value-first proposition to the UK's leading Magento retailers, initiating meaningful dialogues and establishing Scandiweb as the go-to partner for Magento development.

 Concentrating efforts on the top 100 Magento stores to precisely address the needs of a highly relevant audience.



 The campaign boasted a 60.81% open rate and a 7.53% reply rate, with 90.3% of responses being positive, reflecting the compelling appeal of Scandiweb's messaging.



 Within just three months, 15 confirmed meetings were secured, translating to a 15% conversion rate within the targeted market, alongside generating significant leads, including major Magento retailers in the UK.


This strategic initiative not only achieved Scandiweb's meeting targets but also emphasised their expertise and dedication in the Magento development arena. Through targeted lead generation and a value-first approach, Scandiweb has reinforced its position as a digital solutions leader, driving growth and fostering new partnerships in the competitive e-commerce landscape.

Scandiweb

Achieved of the meeting target in the Magento space

Discover how Lead Gen Dept helped Scandiweb navigate success in the Magento ecosystem, driving growth and expanding market reach.

Scandiweb: Navigating success in the Magento ecosystem

Kartoffel Films is a leading London video production and animation company with 11 years of experience and over 3,000 productions to their name. Known for their compelling video content and expansive network of 600+ professionals, they've become a go-to for brands worldwide. They craft visually stunning content that aligns with their clients' objectives, driving brand success and forging enduring partnerships.

The collaboration aimed to leverage Kartoffel Films' expertise in delivering impactful video services, connecting them with technology companies eager to enhance their marketing with high-quality video content.

Employing a comprehensively planned outbound cold email campaign, The Lead Gen Dept focused on identifying and engaging potential technology clients. By highlighting Kartoffel's unique value proposition and video production capabilities, the campaign was designed to capture interest and drive meaningful conversations.

Targeted Engagement: Initiating a campaign with 2,423 leads, resulting in an impressive 65.58% open rate and a 7.3% reply rate, indicative of the compelling appeal of Kartoffel's offerings.


Positive Response: With 28.8% of replies marked as Positive, Referred, or To Follow Up, the campaign efficiently identified a significant interest pool, leading to productive engagements.


Confirmed Appointments: The campaign resulted in 38 confirmed meetings over six months, underscoring the effectiveness of the Lead Gen Dept's targeted efforts in amplifying Kartoffel Films' market presence.

This partnership between Kartoffel Films and The Lead Gen Dept showcased Kartoffel's videography skills and also highlighted the power of precision-targeted lead generation in translating creative prowess into tangible business growth.

Kartoffel Films

A testament to Kartoffel's videography excellence and strategic lead generation

Learn how Lead Gen Dept helped Kartoffel Films frame success through targeted outreach, driving business growth and market expansion.

Kartoffel Films: Framing success through targeted outreach

Pervasive Displays is a leading organisation in the electronic paper display manufacturing industry, renowned for its innovative, low-power, tailor-made display solutions. Based in Taiwan with a global presence Pervasive Displays has established a dominant position in e-paper technology, particularly within the retail sector. Despite notable successes, the company recognised untapped potential in expanding into new markets, particularly the medical equipment sector.

The primary goal was to build on Pervasive Displays' retail success and replicate it within the medical equipment sector, targeting manufacturers who could benefit from the unique advantages of e-paper technology. The challenge lay in engaging a new, highly technical audience and generating quality leads within this niche market.

The Lead Gen Dept created a bespoke outbound email strategy, identifying and engaging potential leads within the medical manufacturing industry. This approach involved extensive research to pinpoint devices and manufacturers aligned with Pervasive Displays' product capabilities, followed by targeted outreach to key decision-makers.

 Employed advanced search methods and manual vetting to compile a list of suitable medical device manufacturers, ensuring a high relevance match with Pervasive Displays' offerings.



 Crafted a four-stage email sequence that was direct and tailored, appealing to the technical interests of engineering heads and decision-makers within the medical sector.



 Despite the typically low responsiveness of the industry, the campaign successfully generated 64 leads, engaging major players like Honeywell and Meditech, and set the stage for over 100 high-probability prospects within the campaign's timeframe.

This targeted email campaign signalled Pervasive Displays' successful move into the medical equipment sector and also demonstrated the efficacy of precision marketing in accessing and engaging a new, technical audience. By leveraging The Lead Gen Dept's expertise in strategic outreach, Pervasive Displays broadened its market reach, creating a pathway to significant growth and new partnerships in the highly specialised medical device industry.

Pervasive Displays

Discover how Lead Gen Dept helped Pervasive Displays drive market expansion with precision outreach, achieving strategic business objectives.

Pervasive Displays: Driving market expansion with precision outreach

Jolly Deck is an agile learning tech startup that has garnered the trust of prestigious clients such as Deutsche Bahn, Vodafone, Kingfisher, and over 200 other organizations worldwide. Offering services in 14 languages across all continents, Jolly Deck's platform enables Learning & Development (L&D) teams to rapidly create, share, and administer modern e-learning experiences. Their comprehensive Learning Management System (LMS) supports organizations of all sizes in automating e-learning and blended learning programs, facilitating skill and talent development within the workforce.


Initially, the campaign promoted a free digital onboarding template, such as an online checklist, to attract potential clients by offering immediate value. However, this strategy did not meet the expected outcomes, leading to a thorough evaluation and strategic realignment based on data analytics. Revised Campaign Strategy: After analyzing the data and identifying the need for a more resonant message, the campaign's focus shifted to highlight Jolly Deck's unique AI capability. This feature allows for the conversion of PowerPoint presentations into detailed e-learning courses, offering a significant time-saving solution for managers tasked with developing training materials. This new approach led to a remarkable increase in engagement and successful meeting bookings.


The adjusted campaign strategy proved highly effective, with 27 meetings booked in just three months. This success not only generated valuable business opportunities for Jolly Deck but also prompted the company to consider focusing more on the PowerPoint to e-learning conversion feature as a core offering. 

JollyDeck

Successfully booked 27 meetings within 3 months, targeting key decision-makers in the education and training sectors.

Highlighted the innovative AI feature of converting PowerPoint presentations into comprehensive e-learning courses, significantly boosting Jolly Deck's market presence.

Jolly Deck's owner, Igor, rated the campaign a 9/10 for its effectiveness and influence.

Learn why Lead Gen Dept was rated 9/10 by the owner of this growing LMS SaaS company, and how our strategies contributed to their success.

Rated 9/10 by the owner of this growing LMS SaaS

SME Agency, based in the heart of London, excels as a strategic partner for Small to Medium Enterprises (SMEs) in the Food & Beverage industry. With over four decades of combined expertise in branding and product strategy, Sonia Whitely-Guest and Claire Williams drive SMEs to achieve measurable, impactful results, backed by data-driven decisions.

Faced with the challenge of expanding their client base while ensuring their existing clients' growth, SME Agency sought to leverage their branding and marketing expertise to create new engagement opportunities within the Food & Beverage sector, an area where they've historically achieved success.

Recognising the agency's potential for further triumphs in the Food & Beverage industry, we embarked on a targeted email campaign to connect with companies likely to benefit from SME Agency's expertise. By researching and identifying up to 1,000-employee F&B companies, we ensured fully personalised outreach that resonated with decision-makers, highlighting SME Agency's proven track record of enhancing brand identity and revenue.

 Zeroed in on the Food & Beverage sector, where SME Agency has demonstrated exceptional results, to tailor our outreach and maximise relevance.



Using a personalised email campaign and enhancing engagement rates by addressing prospects with tailored introductions based on their achievements and milestones.



 Carefully curated a list of prospective F&B companies, ensuring each identified target aligned with SME Agency's capacity to deliver transformative results.

The strategic email campaign yielded impressive outcomes, generating 32 high-quality appointments and securing 3 new clients within just three months. This surge in engagement further asserted SME Agency's unique positioning in the Food & Beverage sector, reinforcing their role as valuable growth partners. The campaign not only elevated SME Agency's client portfolio but also showcased the potent blend of targeted outreach and industry-specific expertise in driving business development.

SME Agency

Learn how Lead Gen Dept helped SME Agency spice up the food and beverage sector with 32 appointments and 3 new clients in just 3 months.

SME Agency: Seasoning the food & beverage sector with strategic marketing success

Sweep, a frontrunner in financial automation software based in London, Paris, and Madrid, specialises in streamlining finance operations for businesses. By offering intelligent technology that automates payments and expense processes, Sweep eliminates the need for manual administrative tasks, significantly enhancing efficiency for finance teams.


While Sweep's team excelled in software development, their focus on enhancing their financial automation solutions left little room for lead generation and market expansion. They recognised the need to promote their innovative SaaS solutions and engage potential clients.


Sweep engaged the Lead Gen Dept to run a targeted lead generation campaign, opting for an indirect outreach strategy. The campaign looked to leverage accounting partnerships, utilising Sweep’s integrations with major accounting platforms like Xero, QuickBooks, and Sage, to access a broader client base.


Strong pipeline of valuable leads: The campaign generated 96 leads from the accounting sector, leading to 70 new clients adopting Sweep's solutions through service level agreements.

Indirect outreach: Focused on identifying key accounting firms and technology partners with direct links to potential Sweep clients, prioritising those who could appreciate Sweep's value proposition.

Personalised campaigns: A carefully researched prospect list was approved by Sweep, ensuring alignment with their strategic goals. The Lead Gen Dept then crafted a personalised four-step email campaign, tailoring messages to highlight individual achievements and offer value, such as complimentary Sweep access.


The campaign saw Sweep gain 70 new clients. Beyond direct client acquisition, the campaign facilitated valuable partnerships within the accounting community, enhancing Sweep's market presence.

The success of the campaign also supported Sweep in onboarding their first sales and customer support representative, laying the groundwork for sustained growth.


Sweep

Discover how Lead Gen Dept helped Sweep pioneer financial automation and expand market reach, driving business growth and success.

Sweep: Pioneering financial automation and expanding market reach

Founded in 2016 from a student's quest for affordable hiking boots, Loma has rapidly become a leading platform for people seeking second-hand and rental options. At the heart of Loma's mission is the drive to make shopping more economically and environmentally sustainable, reflecting the growing consumer trend towards conscientious consumption.


Loma's goal was to expand its influence and user base by connecting with leading charities, promoting the benefits of its platform. The campaign aimed to introduce Loma's innovative approach to second-hand shopping and rentals, engaging prospects through informative sessions on the latest technology.


The Lead Gen Dept and Loma embarked on a targeted cold email campaign, planned to highlight Loma's unique value proposition. By focusing on the ecological and economic advantages of Loma's platform, the campaign was crafted to resonate with organisations and individuals aligned with sustainable shopping practices.


 From 965 leads, the campaign boasted a 76.3% open rate and a 17.2% reply rate, indicative of the strong interest in Loma's message.



 Half of the replies were categorised as Positive, Referrals, or To Follow Up, showcasing the campaign's effectiveness in generating meaningful conversations.



 Initially on track for 50 meetings in three months, Loma shattered expectations by securing 102 appointments in six months, significantly exceeding the meeting target with a 212% achievement rate.


This partnership demonstrated Loma's innovative edge in the second-hand retail market and also demonstrated how strategic, focused lead generation can drive unprecedented engagement and growth, setting a new benchmark for success in the retail revolution.

Loma

Revolutionising the second-hand retail space

Learn how Lead Gen Dept helped Loma chart new paths in retail with a strategic outreach triumph, driving business growth and market expansion.

Loma: charting new paths in retail with a strategic outreach triumph

So Pure Air specialises in air purification technology, offering advanced, medical-grade air sterilisation units proven to eliminate 99.99% of SARS-CoV-2, bacteria, and airborne viruses. With technology that purifies air up to eight times per hour, So Pure Air's solutions help to create safer, healthier environments.


The campaign's mission was to broaden So Pure Air's market presence, connecting with businesses in need of superior air purification systems. We focused on generating meaningful appointments, leveraging the unique value proposition of So Pure Air's technology to meet and surpass a 100% meeting target.


The Lead Gen Dept crafted a bespoke B2B cold outreach email campaign, designed to highlight So Pure Air's unique offering. Targeting a select audience, the campaign aimed to engage decision-makers by showcasing the proven efficacy and unmatched quality of So Pure Air's purification units.


 Achieving an open rate of 59.87% and a reply rate of 18.25%, the campaign demonstrated the compelling appeal of So Pure Air's message.



 With 20.67% of replies marked as Positive, Referred, or To Follow Up, the campaign effectively identified leads with significant potential for further engagement.



 Not only did we book 48 meetings in just 6 months, but we also hit the 100% meeting target, validating our approach and contributing to So Pure Air's ongoing growth.


Through strategic planning and execution, So Pure Air and The Lead Gen Dept collaboration showcases how targeted outreach leads to tangible business opportunities.

So Pure Air

Demonstrated effectiveness in B2B engagement

Discover how Lead Gen Dept helped So Pure Air achieve clear results with targeted outreach, driving business growth and market success.

So Pure Air: Achieving clear results with targeted outreach

Pelican, a pioneer in geospatial technology, has been at the forefront of mapping and spatial analysis, providing innovative solutions that drive decision-making and strategic planning for businesses across various sectors. Their cutting-edge technology and expert analysis transform complex spatial data into actionable insights, enabling clients to visualise 

and understand their operational landscapes like never before.

The campaign aimed to showcase Pelican's unique geospatial capabilities to a wider audience, targeting organisations that could benefit from enhanced spatial data analysis. The goal was to secure meaningful appointments, demonstrating Pelican's ability to contribute significantly to clients' strategic objectives through advanced mapping technology.


In partnership with The Lead Gen Dept, Pelican embarked on a targeted lead generation campaign designed to highlight their expertise in geospatial technology. Through a combination of strategic outreach efforts, including personalised email campaigns and LinkedIn engagement, we aimed to connect Pelican with key decision-makers in industries where geospatial data could have a transformative impact.


 Achieved a notable engagement rate, securing 56 appointments and demonstrating the campaign's effective reach and messaging.



 Not only met but significantly exceeded the initial meeting target, achieving 116% of the goal and underlining the demand for Pelican's services.



 The successful campaign underscored Pelican's role as a key player in the geospatial technology sector, opening doors to new business opportunities and partnerships.


This collaboration between Pelican and The Lead Gen Dept has mapped a path to success, leveraging the power of geospatial technology to exceed meeting targets and foster growth. Through targeted lead generation strategies, Pelican has solidified its position as an invaluable resource for businesses seeking to leverage spatial data for strategic advantage.

Pelican

Explore how Lead Gen Dept helped Pelican navigate success with advanced geospatial technology, driving business growth and market expansion.

Pelican: Navigating success with advanced geospatial technology

Consumer Research, a leading international marketing and insights consultancy, boasts a prestigious client list including recognisable names such as eBay, Ugg, and Unilever. With a global presence across London, Melbourne, Kuala Lumpur, Los Angeles, and Denver, the firm delivers in-depth consumer insights to enterprise clients to connect with their consumers effectively and make informed decisions.

Despite a strong international footprint, Consumer Research faced the challenge of expanding its client portfolio and sales channels. The aim was to bolster their enterprise ecosystem engagement, transitioning from reliance on organic growth to a more proactive outreach strategy.


In collaboration with The Lead Gen Dept, Consumer Research began a strategic campaign to identify and engage potential enterprise accounts. Through comprehensive manual research and prospect vetting, we designed a targeted approach to resonate with key decision-makers in the consumer insights sector.

 Implemented a personalized four-step email campaign, inviting decision-makers to exclusive online seminars on emerging market research trends and best practices.



 Achieved a remarkable 63% email open rate and a 14% positive response rate, demonstrating the campaign's effectiveness in capturing the interest of enterprise-level prospects.



 The campaign's success is evident through securing 103 appointments and onboarding 10 new clients, including partnerships with leading brands such as Kellogg, McDonald's, and Barclays.

The focused outreach and value-exchange strategy accelerated Consumer Research's growth trajectory and also reinforced its position as a trusted advisor in the market research sector. By leveraging its expertise and The Lead Gen Dept's strategic acumen, Consumer Research successfully transformed industry insights into actionable growth, enhancing its portfolio and establishing new, fruitful client relationships.

Consumer Research Agency

Discover how Lead Gen Dept helped a Consumer Research company transform insights into growth, driving business success and market expansion.

Consumer Research: Transforming insights into growth

Artudata, a London-based innovator in artificial intelligence (AI) and predictive analytics, empowers companies to refine their sales strategies through cutting-edge machine learning. By harnessing Artudata's technology, businesses can pinpoint the most promising leads, seamlessly integrating with leading CRM tools like Salesforce, HubSpot, and Freshdesk to enhance sales workflows.


Despite its technological prowess, Artudata's startup phase saw them without a dedicated marketing team, limiting their market penetration and brand visibility in a highly competitive AI analytics landscape.


Artudata partnered with Lead Gen Dept to identify and engage key financial industry contacts. The focus was on sectors where lead scoring could significantly impact sales outcomes, such as B2C finance, forex suppliers, and trading platforms.


 Concentrating on B2C financial sectors, Lead Gen Dept meticulously researched and compiled a list of decision-makers, which Artudata validated to ensure alignment with strategic goals.

Artudata's market engagement strategy included a dynamic LinkedIn network expansion and a targeted four-email outbound campaign, designed to demonstrate the transformative potential of AI and ML in sales lead analysis.

The campaign directly contributed to a £75K increase in sales, with three major new clients onboarded, marking a significant leap in Artudata's market impact.

 including a £70K contract with a national payday loan provider, underscoring the campaign's effectiveness in opening high-value revenue streams.



The campaign allows Artudata to significantly increase their visibility whilst also gaining valuable new clients. Beyond immediate sales, the campaign raised Artudata's profile on LinkedIn, establishing the company as a thought leader in AI-driven sales optimisation.

Artudata

Explore how Lead Gen Dept helped Artudata revolutionize sales through AI, driving business growth and market success.

Artudata: Revolutionising sales through AI

The client was a leading UK-based manufacturer and supplier of professional hygiene and cleaning products. They specialise in delivering top-quality solutions for businesses aiming to maintain the highest standards of cleanliness and safety. With a recent expansion into a new facility in Scotland, they provide bespoke, white-labelled products that cater to a diverse range of sectors, ensuring their partners receive comprehensive support alongside their product offerings.


Amid the global pandemic, the company experienced significant growth, thanks to their extensive product line designed to meet heightened health and safety concerns. However, recognising the importance of diversifying their client base, the manufacturer sought to engage directly with end-users, moving beyond traditional third-party distribution channels to secure a broader market presence.


To achieve this goal, the Lead Gen Dept developed and implemented a targeted outreach campaign. Identifying large organisations as the primary focus, the campaign aimed to initiate conversations with Facilities Managers responsible for maintaining clean and safe environments in sectors with high foot traffic and strict safety standards, including retail, hospitality, and education.


 Our comprehensive research process identified potential clients within the specified sectors, ensuring a direct match with the manufacturer's strategic objectives.



 A four-step email campaign, tailored to the nuances of the cleaning product industry, delivered a personalised message to each prospect. This approach emphasised the value and relevance of the manufacturer's products to each recipient's specific needs.



 The campaign offered compelling content designed to educate prospects on the advantages of the manufacturer's products, fostering meaningful dialogue and building trust with potential clients



The campaign achieved an 84% open rate with 28% of recipients expressing interest in further discussions


The campaign's success was evident in the impressive engagement rates. Notable responses came from high-profile companies and institutions, reflecting the campaign's effectiveness in penetrating targeted markets and generating valuable leads for the manufacturer's telemarketing team to pursue.

Learn how Lead Gen Dept helped a cleaning manufacturer polish the path to market expansion, driving business growth and success.

Cleaning Manufacturer: Polishing the path to market expansion

Think Automation, a product of Parker Software, is revolutionising the automation landscape for businesses across banking, retail, and insurance sectors in the United Kingdom. This rules-based automation solution streamlines customer engagement processes, parsing and acting on information from SMS, emails, and team messaging platforms to enhance CRM and database responsiveness.


Despite a healthy lead generation through SEO, Parker Software sought to broaden Think Automation's reach and deepen its penetration into markets known for their tough entry barriers, aiming to connect directly with key decision-makers.


Leveraging their successful track record with Parker Software, the Lead Gen Dept devised a dual-strategy campaign to elevate Think Automation's market presence. This involved an indirect approach targeting solutions providers and a direct campaign aimed at end-users within the tech, finance, and government sectors, complemented by a dynamic LinkedIn content strategy to showcase Think Automation's success stories and applications.


Through careful research, targeted prospects were identified, vetted by Parker Software, and engaged through personalised email sequences designed to demonstrate Think Automation's immediate value.

 A strategic content campaign highlighted Think Automation's efficacy and versatility, focusing on success stories to build brand authority and engage potential clients.

The campaign adeptly balanced indirect and direct approaches, ensuring Think Automation's solutions were presented as indispensable tools for prospective clients and partners.

The campaign significantly increased Think Automation's visibility across key industries and resulted in 156 leads, effectively exceeding the initial target by 162%


The comprehensive strategy significantly boosted Think Automation’s profile and visibility. Our multifaceted approach generated immediate leads and also positioned Think Automation as a leader in process automation, setting a solid foundation for sustained growth and market expansion.

Think Automation

Discover how Lead Gen Dept helped Think Automation engineer efficiency and exceed targets, driving business growth and market success.


Think Automation: Engineering efficiency and exceeding targets

Intercity Rail Freight (ICRF) has been at the forefront of sustainable supply chain logistics since 2010, leveraging the UK's passenger rail network to provide rapid, environmentally friendly transport solutions. Specialising in the fast and secure transportation of medical goods, ICRF's innovative Medi FastTrack service is tailored for time-sensitive consignments, ensuring reliability and efficiency in medical logistics.

Facing the challenge of expanding its unique logistics solution amidst a crowded market, ICRF aimed to enhance its visibility and engage potential partners and clients within the pharmaceutical, laboratory, and medical sectors.

ICRF partnered with The Lead Gen Dept to initiate a targeted email campaign, designed to elevate the company's profile and open conversations with key industry players. The campaign focused on showcasing ICRF's unique value proposition, emphasising the speed, flexibility, and environmental benefits of their logistics services.


 Concentrating efforts on the pharmaceutical and medical sectors, the campaign effectively communicated ICRF's capabilities to a carefully selected audience.



 By reaching out to journalists and publications, ICRF gained media coverage in notable outlets like the Sunday Times and Sustainability Magazine, significantly boosting its brand visibility.



 Achieving 70 appointments over six months, ICRF not only met but greatly exceeded its initial targets, demonstrating the campaign's effectiveness in generating interest and developing new business relationships.

Our strategic outreach efforts led to meaningful connections with major industry players, from AstraZeneca to mid-level laboratories and clinics, resulting in the onboarding of two significant accounts. This success story is testament to the power of personalised, value-driven communication in overcoming industry challenges and achieving remarkable growth.
ICRF's journey with The Lead Gen Dept has not only transported the company into new realms of opportunity but has also set a new standard for logistics innovation, proving that strategic marketing efforts can yield substantial results even in specialised sectors.

ICRF

Explore how Lead Gen Dept helped ICRF revolutionize logistics through strategic outreach, driving business growth and market success.

ICRF: Revolutionizing logistics through strategic outreach

Translator UK, is a London-based translation consultancy, offering a broad range of linguistic services. Specialising in human translation services across numerous languages for diverse fields such as legal, technical, medical, and website localisation, they pride themselves on delivering exceptional quality, competitive rates, and a team of highly qualified translation professionals.

Faced with the dual challenge of managing day-to-day operations and expanding their client base, Translator UK sought to enhance their lead generation and sales efforts. Aimed at connecting cultures and breaking language barriers, their goal was to tap into medium to large-scale enterprises requiring consistent translation services.

Lead Gen Dept developed a customised direct outbound campaign strategy tailored to Translator UK's unique needs. Identifying key industries with a high demand for translation services—such as software, finance, and eCommerce—we researched and targeted prospects within these sectors. The campaign was designed to stand out in the competitive translation services market by extending the typical email sequence to build a gradual yet persistent relationship with potential clients.

Extended email sequences designed to foster trust and demonstrate value over time, addressing the competitive nature of the translation services market.



Targeted outreach to industries with significant demand for translation services, ensuring that each lead was precisely aligned with Translator UK's service offerings.



 A carefully curated list of prospects was developed, focusing on organisations with a global presence and a recurring need for high-quality translation services.

This bespoke approach generated 54 leads within six months, translating into 5 new ongoing contracts and establishing long-term revenue streams. Translator UK's partnership with Lead Gen Dept highlighted the effectiveness of a well-orchestrated outbound marketing strategy in the highly competitive and globalised sector of translation services, showcasing the power of targeted communication in bridging cultures and connecting businesses worldwide.

Translator UK 

Learn how Lead Gen Dept helped Translator UK bridge global communication gaps, driving business growth and market success.

Translator UK: Bridging global communication gaps

Spinning Fox is a dynamic technology firm founded in 2019 by James Lyne and Tim Aikin. Stemming from a shared passion to make complex cyber topics accessible and engaging for young adults, they initially built an educational game that now educates hundreds of thousands of people a year in cyber security fundamentals. Now, the company focuses on user-centric design, partnering with growing tech companies to solve their most pressing challenges.


The campaign aimed at targeting education and training companies as this is where Spinning Fox had a great track record. We crafted a campaign that was run using email, LinkedIn and telemarketing.


The campaign delivered 96 positive responses and ultimately 58 meetings with target accounts that were attended in 6 months. In an industry that is highly competitive this result was a big success.


Spinning Fox

Achieved 58 high-value meetings within 6 months, targeting owners of professional training companies.

Created a new approach for the client which delivered unseen lead volume.

Campaign was extended and the budget increased due to positive results.

Discover how Lead Gen Dept designed a repeatable lead gen system for Spinning Fox, driving business growth and market success.

Designing a repeatable lead gen system for Spinning Fox

Saffe offers a unique combination of AI, facial biometrics, cryptography, and distributed computing to protect businesses against online fraud. Offering a blend of speed, safety, flexibility, and cost-efficiency, Saffe's solutions are revolutionising how businesses approach fraud prevention and identity theft. With an emphasis on live verification over static ID checks, Saffe's technology enhances customer experience while ensuring rigorous security standards.


Saffe aimed to penetrate the global financial services market, targeting senior cybersecurity executives across various regions. The challenge was to effectively reach and engage these high-value prospects, showcasing Saffe's innovative solutions as essential tools against increasingly sophisticated cybercriminals and attacks.


Partnering with The Lead Gen Dept, Saffe embarked on a comprehensive lead generation campaign. The strategy involved comprehensive research to pinpoint decision-makers within the cybersecurity departments of the banking and financial sectors worldwide. By curating a highly targeted prospect list, we ensured that each outreach was finely tuned to Saffe's strategic objectives.


 Targeting heads of cybersecurity in financial institutions across North America, Europe, Asia, and South America, the campaign aimed for widespread exposure in traditionally inaccessible segments.



 We engaged prospects with an exclusive invitation to a webinar on AI and deep learning for identity verification, establishing a foundation of value and reciprocity.



 The campaign's success is highlighted by 54 appointments and interactions with industry leaders across continents, including notable entities like Credit Suisse, Monzo Bank, and Natwest, culminating in 112% of the targeted meeting goals being achieved.
Our campaign solidified Saffe's position in the cybersecurity landscape and also demonstrates the effectiveness of targeted, value-driven lead generation in unlocking new business opportunities. Through strategic collaboration and innovative outreach, Saffe has set a new benchmark for engagement in the cybersecurity domain.

Saffe

Explore how Lead Gen Dept helped Saffe elevate cybersecurity with AI-driven solutions, driving business growth and market success.

Saffe: elevating cybersecurity with AI-driven solutions

Ground Support Labs (GSL), based in both London and New York, is at the forefront of revolutionising in-store retail experiences. Through their innovative digital displays, interactive spaces, and cutting-edge technology, GSL enhances consumer engagement and helps retailers understand shopper behaviour better. With their technology, GSL supports a wide range of in-store functions from performance data management to customer dwell time analytics.


The challenge GSL faced was scaling their lead generation and business development to match their technological capabilities. Despite their expertise, they found it difficult to efficiently reach out to potential retail partners who could significantly benefit from their offerings.


GSL collaborated with the Lead Gen Dept to craft a bespoke, targeted email campaign aimed at the brand managers and marketing directors of leading retail companies. This strategic approach was designed to showcase GSL's value proposition without resorting to direct sales pitches, thereby piquing interest and initiating meaningful conversations.


Targeted Outreach: Focused on major retail brands likely to benefit from GSL’s in-store technology, enhancing consumer interaction and understanding.



 Emails crafted to resonate as if coming directly from GSL’s leadership, ensuring relevance and increasing engagement rates.



 Presented GSL's technology as a solution for retailers to gain a competitive edge, offering insights without demanding immediate sales.



 155 leads over 12 months, directly contributing £500,000 to GSL's pipeline.



 Including a significant pilot project with a major US clothing chain, indicating the potential for broader adoption across their high-end retail locations.

This campaign not only opened doors to enterprise-level discussions but also positioned GSL as a leader in retail innovation, driving forward their mission to transform consumer engagement in physical stores. Through partnership with the Lead Gen Dept, GSL has significantly advanced its market position, demonstrating the power of targeted outreach in unlocking new business opportunities and fostering growth in the retail technology sector.

Ground Support Labs

Learn how Lead Gen Dept helped Ground Support Labs add GBP500k to its pipeline with 155 leads in a year, driving business growth and market success.

Retail revolution: Ground Support Labs adds £500K to its pipeline with 155 leads in a year.

Pilcrow, a London-based specialist in financial translation services, provides tailored language solutions for the finance industry. Recognised for their scrupulous approach, Pilcrow integrates seamlessly into their clients' existing workflows, offering transparent access to translation data and budget management. Their commitment to understanding and aligning with their clients' business objectives sets them apart in a competitive market.


With a lean team and the intensive demands of daily operations, Pilcrow needed to increase their lead generation and marketing efforts within the highly saturated financial translation market. The challenge was to elevate Pilcrow's brand presence and discover new business opportunities without diverting focus from their core service excellence.


The Lead Gen Dept stepped in to bridge this gap, crafting a dual-focused strategy aimed at boosting Pilcrow's LinkedIn presence while identifying and engaging potential enterprise-level clients. Through comprehensive research, the Lead Gen Dept pinpointed prospects that perfectly matched Pilcrow's ideal client profile, laying the groundwork for a targeted outreach campaign that broke through the industry noise with its unique blend of professionalism and approachable humour.


Code to success: Pluralit's exceed KPIs with 53 appointments in 6 months and 110% of the meeting target.

Code to success: Pluralit's exceed KPIs with 53 appointments in 6 months and 110% of the meeting target.

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Discover more case studies

WhosOn: Transforming finance sector engagement with stellar ROI

Scandiweb: Navigating success in the Magento ecosystem

Kartoffel Films: Framing success through targeted outreach

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