While our email sequences are structured, each offers unique value and personalised content. Well-researched observations, industry insights and educational opportunities are just some of the ways we differentiate you from the crowd.
Dedicated team (Account Manager, Research Manager, SDR, Content Writer)
Email campaign creation and management
Target accounts researched and a personalised line written
2 x email sending accounts
Warm leads booked into your calendar with your ideal target prospects
Traditionally, outbound lead generation campaigns focused on the 5% of the market with immediate intent to buy a product or service. The problem with this approach is it often alienates the other 95% of your market with irrelevant emails that offer little value.
But it doesn’t end there. We also know that educating the other 95% sets the scene for future sales. We help you strike the perfect balance between building a strong brand position for long term profits and capitalising on current demand. It’s the best of both worlds.
you focus on sales
The fact is, preparing and executing an outbound campaign is as complicated as it is time-consuming. Few businesses, large or small, have the budget and bandwidth to focus on both the prospecting and business development process.
The Lead Gen Dept. has the experience, processes and personnel in place to execute flawless campaigns. There is no trial and error — we have been there and we know what works. We have already made the mistakes so you don’t have to.