ICPs Part Two: How to Create an Ideal Customer Profile
Elevate and Excel: The Shift from Pushy to Value-Driven Sales
Simply pushing products or services onto potential customers is no longer an effective strategy. It’s hard to say wh
ICPs Part One: The Strategic Role of Ideal Customer Profiles in Building Valuable Connections
Ideal Customer Profiles are an intrinsic part of successful B2B sales. An Ideal Customer Profile (ICP) defines the fir
How do we define a lead?
To succeed in business, you need qualified leads that convert into sales. No business succeeds without a pipeline of n
Get more sales by telling prospects about your worst feature..
If I showed you a way you can get more sales and all you have to do is mention your worst feature to a prospect, would
Why Traditional Sales Outperform AI/Automation in B2B Sales.
If you want to significantly increase the sales in your B2B business be careful not to fall into the automation trap. The world is constantly movin
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