The Solution

Based on previous success with other Parker Software products and lead-generation campaigns, the ThinkAutomation teamed turned, once again, to Lead Gen Dept “For ThinkAutomation, our Lead Gen Dept team took a broad approach to give the product maximum visibility,” says Connor Addis. “We put an indirect email campaign into place, approaching solutions providers who had clients that would benefit from ThinkAutomation. We also used a direct-to-end-user campaign to target prospective clients in the tech, finance, and government sectors.”

To build influence and authority for ThinkAutomation, Lead Gen Dept also ran a comprehensive LinkedIn content campaign highlighting the solution’s successful implementations in the tech and e-commerce fields.

“To demonstrate value for ThinkAutomation, we largely piggybacked off their many success stories, highlighting their current customers and use cases. We led our messaging with case studies relevant to our target markets,” explains Addis. “In our direct and indirect email campaigns, we manually researched prospects in key industries that aligned with ThinkAutomation business goals. Once Parker Software approved the contact list, we began a personalized four-email sequence that offered value upfront, rather than promised it later.”