ThinkAutomation
United Kingdom
Automation SAAS selling into banking, retail & insurance
24 months
156 leads in 6 months within its target industries
Download a Case Study
ThinkAutomation by Parker Software is a rules-based system ideal for businesses looking to automate their customer engagement processes and data flows. The system is application independent - ThinkAutomation improves responsiveness by monitoring SMS, email, and team messaging applications and parsing, and automatically updating CRM systems or databases with information as it comes in.
Despite a robust pipeline bringing in leads via an SEO-based approach, Parker Software, creators of ThinkAutomation, wanted wider exposure to improve their traction with decision-makers in difficult-to-access industries.
Based on previous success with other Parker Software products and lead-generation campaigns, the ThinkAutomation teamed turned, once again, to Lead Gen Dept “For ThinkAutomation, our Lead Gen Dept team took a broad approach to give the product maximum visibility,” says Connor Addis. “We put an indirect email campaign into place, approaching solutions providers who had clients that would benefit from ThinkAutomation. We also used a direct-to-end-user campaign to target prospective clients in the tech, finance, and government sectors.”
To build influence and authority for ThinkAutomation, Lead Gen Dept also ran a comprehensive LinkedIn content campaign highlighting the solution’s successful implementations in the tech and e-commerce fields.
“To demonstrate value for ThinkAutomation, we largely piggybacked off their many success stories, highlighting their current customers and use cases. We led our messaging with case studies relevant to our target markets,” explains Addis. “In our direct and indirect email campaigns, we manually researched prospects in key industries that aligned with ThinkAutomation business goals. Once Parker Software approved the contact list, we began a personalized four-email sequence that offered value upfront, rather than promised it later.”
Across its campaigns, Lead Gen Dept brought Parker Software 156 leads within its target industries. Besides results derived from the email campaign, Lead Gen Dept also significantly raised ThinkAutomation online profile.
“The ThinkAutomation LinkedIn account was pretty much dormant before Lead Gen Dept started working with us. Since then our network has grown by thousands and LinkedIn is now our main channel for new leads with a consistent flow of leads coming in most days,”
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