The Client
So Pure Air is a provider of state-of-the-art, medical-grade air purification and sterilisation units that have been independently tested to remove the SARS-CoV-2 virus with an efficiency of 99.99%. Utilising medical-grade dual technology, their units circulate and purify the air up to eight times every hour. These units also sterilise the air, killing up to 99.99% of bacteria and airborne viruses.
The Results
The Lead Gen Dept has successfully executed a B2B cold outreach email campaign for our client, So Pure Air. This campaign has significantly contributed to their efforts to gain traction and expand their client base. The results demonstrate the effectiveness of our approach, with an open rate of 59.87% and a reply rate of 18.25%.
A detailed analysis of the responses revealed that 20.67% were classified as Positive, Referred, or To Follow Up. This indicates that a noteworthy portion of the replies showed potential for further development and were worth pursuing. Our campaign has driven significant engagement, helping So Pure Air connect with prospective clients.
In just three months, The Lead Gen Dept has successfully booked 30 meetings for So Pure Air, highlighting the effectiveness of our cold outreach strategy in generating valuable connections and fostering productive conversations with prospective clients. Our campaign has substantially contributed to So Pure Air's growth and continues to showcase the strength of our lead generation services.
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