The Solution

After researching potential direct targeted email marketing partnerships, SAFFE turned to Lead Gen Dept for help.
“SAFFE wanted to target Heads of Cyber Security in the global financial and banking sectors,” explains Connor Addis, Managing Director, Lead Gen Dept. “Specifically, they were interested in markets in North America, Europe, Asia, and South America. It was a tall order — they wanted global exposure with traditionally hard-to-access heads of cyber security.”

Lead Gen Dept began with manual research to identify decision makers and security department heads matching SAFFE’s specific criteria. With a list of prospects identified, Lead Gen Dept submitted a list of prospective clients for SAFFE to vet and ensure every potential contact aligned with their business goals.

From there, Lead Gen Dept developed a strategic value proposition — offering the SAFFE-approved prospects an obligation-free opportunity to take part in a webinar discussing advancements in AI and deep learning identity verification.

“Every Lead Gen Dept campaign offers email recipients something of specific value to their business without asking for anything in return,” explains Addis. “This approach establishes reciprocity and a sense of obligation that allows us to build stronger, more effective relationships.”

Throughout the sub-three-month campaign, Lead Gen Dept secured 27 leads with cyber security leaders in banking and finance. The contacts spanned three continents and led to improved international exposure and new business opportunities with international banks like Credit Suisse, Monzo Bank and Natwest.

As a part of its services, Lead Gen Dept also provided the SAFFE management with the turnkey expertise to continue their marketing campaign independently.