The Solution

The company turned to Lead Gen Dept to fill in the gaps and provide them with the expertise and dedicated marketing outreach resources they lacked internally. The Pilcrow team had two primary goals — first to improve the authority of the Pilcrow brand on LinkedIn and, more importantly, to discover new enterprise-level clients with an obvious need for the company’s services.

“Financial translation is a very crowded market — there are thousands of agencies looking to gain a foothold and a relatively limited number of industry players with multi-language requirements,” explains Connor Addis, Managing Director, Lead Gen Dept. “Our goal with Pilcrow was to find a strategy that rose above the noise and got them noticed.”
Lead Gen Dept began its stringent manual research process to identify Pilcrow’s target prospects. After confirming their contact list met Pilcrow’s ideal client profile, the Lead Gen Dept team created and tested several email strategies before deciding to go with a more light and informal results to capture attention.
“Of all the emails we sent, the humorous ones got the most positive response,” says Addis. “People really liked it and came back to us with a relaxed humour of their own.”
Besides targeted outbound email, Lead Gen Dept put together a bespoke content campaign to increase Pilcrow’s engagement on LinkedIn.