The Lead Gen Dept has successfully executed a B2B cold outreach email campaign for our client, PelicanCorp. This campaign has greatly contributed to their efforts to gain traction in the UK market, which they have previously struggled to penetrate. The results demonstrate the effectiveness of our approach, with an open rate of 54.33% and a reply rate of 9.21%. A detailed analysis of the responses revealed that 27.3% were classified as Positive, Referred, or To Follow Up. This indicates that a noteworthy portion of the replies showed potential for further development and were worth pursuing. Remarkably, 79.3% of the interested leads booked a call with PelicanCorp, showcasing the campaign's ability to drive significant engagement and convert prospects into potential clients.
In just three months, The Lead Gen Dept has successfully booked 26 meetings for PelicanCorp, highlighting the effectiveness of our cold outreach strategy in generating valuable connections and fostering productive conversations with prospective clients. Our campaign has substantially contributed to PelicanCorp's growth in the UK market and continues to showcase the strength of our lead generation services.