The Lead Gen Dept has been collaborating with MetadataWorks to generate leads by executing a cold outbound email campaign targeting both enterprise private sector organisations and major public sector bodies. Our strategy has resulted in fruitful outcomes, contributing to the growth of MetadataWorks.
From a total of 3938 leads uploaded in the email campaigns for MetadataWorks, we achieved a notable open rate of 65.31% and a reply rate of 8.53%. Out of the total replies received, 39% were categorised as Positive, Referred, or To Follow Up, signifying a small yet significant percentage of promising responses potentially worth pursuing further.
Over a period of six months, our efforts have successfully generated 43 confirmed meetings in our client's diaries. The Lead Gen Dept's expertise in lead generation has enabled MetadataWorks to expand their network and create valuable connections within their target market.