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Data SaaS - 42 meetings in 6 months

The Client

With a decade of research and development, multiple metamodels, and extensive user feedback under their belt, MetadataWorks' award-winning team takes pride in supporting clients by amplifying the utility and value of their data. The leadership team at MetadataWorks has a history of working on complex data-centric problems for prestigious organisations such as NATO, Microsoft, and IBM.

Backed by some of the UK's leading investors, MetadataWorks' clientele includes some of the world's most transformative organisations. They specialise in overcoming the challenges of discovering, accessing, and understanding data easily and securely, particularly in larger, distributed organisations.

Data scientists often spend up to 80% of their time searching for data, dedicating valuable time to labour-intensive tasks that could be automated. MetadataWorks strives to alleviate this burden by providing innovative solutions that streamline data management processes, allowing data scientists to focus on more impactful tasks.

The Results

The Lead Gen Dept has been collaborating with MetadataWorks to generate leads by executing a cold outbound email campaign targeting both enterprise private sector organisations and major public sector bodies. Our strategy has resulted in fruitful outcomes, contributing to the growth of MetadataWorks.

From a total of 3938 leads uploaded in the email campaigns for MetadataWorks, we achieved a notable open rate of 65.31% and a reply rate of 8.53%. Out of the total replies received, 39% were categorised as Positive, Referred, or To Follow Up, signifying a small yet significant percentage of promising responses potentially worth pursuing further.

Over a period of six months, our efforts have successfully generated 43 confirmed meetings in our client's diaries. The Lead Gen Dept's expertise in lead generation has enabled MetadataWorks to expand their network and create valuable connections within their target market.