The Solution

Recognizing that they needed help if they wanted to drive extra business, London Translation Services contacted Lead Gen Dept. After a deep analysis of London Translation Services' business and requirements, the Lead Gen Dept team formed and implemented a bespoke direct outbound campaign strategy.

“We began with their current business model and a clear picture of the industries where they have been most successful in the past,” explains Connor Addis, Managing Director, Lead Gen Dept. “From there we worked to scale out a list of manually researched prospects in each of those industries, focusing primarily on medium- to large-scale enterprises with global offices — companies with the highest likely demand for ongoing language translation and localization. Software, Finance, and eCommerce were our key focus.”

After compiling a prospect list and verifying it met London Translation Services’ strategic intent, Lead Gen Dept began a bespoke campaign, suited to the company's unique needs.
“Translation services is a high-competition market, so we changed up our typical campaign to address that challenge,” says Addis. “Where our typical email sequence rarely runs longer than four emails, we extended it to seven for this engagement.”

The carefully paced extended outbound email sequence allowed Lead Gen Dept to build a gradual relationship with contacts. In the translation market, engagements form slowly but maintain longer lifecycles with frequent repeat work. Lead Gen Dept managed the entire campaign, which involved sending and monitoring several thousand emails on London Translation Services’ behalf.

“By extending the email sequence and slowing the pacing, we sent a polite but persistent message,” adds Addis. “Remaining both friendly and informative, we reached out to each client no more than once a month to offer value and build trust.”