The Client
Kartoffel Films is London's leading video production company and animation studio, boasting 11 years of experience and over 3000 productions under their belt. Their impressive track record has established them as a respected name in the industry, both in London and across the globe.
Their expertise in creating impactful video content has been honed to perfection, thanks to their creative leadership, a dedicated team, and an extensive network of 600 professionals. Kartoffel Films' reliable remote video production services enable them to produce high-quality video content for clients worldwide.
With a focus on delivering exceptional video content tailored to their clients' needs, Kartoffel Films strives to drive success for their clients' brands and form lasting partnerships. Their goal is to apply their expertise to the creative design and strategy of every project, ensuring a strong and engaging visual outcome.
The Results
The Lead Gen Dept has been working diligently to help Kartoffel Films generate leads through a targeted outbound cold email campaign. By focusing on technology companies who may be interested in video services for their marketing efforts, the campaign has shown promising results.
Over the course of three months, a total of 2,423 leads were uploaded into the email campaigns for Kartoffel. This resulted in an open rate of 65.58% and a reply rate of 7.3%. Out of the total replies received, 28.8% were categorised as Positive, Referred, or To Follow Up, indicating that a small but notable percentage of responses were promising and potentially worth pursuing further. From the total number of interested leads, 56.25% went on to book a call.
The campaign has been successful in securing 19 confirmed meetings for Kartoffel Films, demonstrating the effectiveness of the Lead Gen Dept's approach in generating valuable leads for their client.
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