Over the course of a six-month collaboration between the Lead Gen Dept and Crescat Digital, significant progress was made in generating leads for the company. From an initial pool of 5350 leads uploaded into the email campaigns, the open rate reached 64.04%, and the reply rate was 17.92%. Among the replies received, 25.7% were classified as Positive, Referred, or To Follow Up, which signified a small yet noteworthy percentage of promising responses with potential for further engagement.
During this period, the outbound email campaigns generated 39 meetings, including a meeting with one of the UK's leading insurance companies, which has since become a client of Crescat Digital. Initially targeting five different industries, the Lead Gen Dept iterated and refined their approach until they discovered two industries that consistently yielded the highest results for Crescat Digital.