TRACTION
A great plan for when you want to test things out. The Traction plan provides your business an easy way to see the results we can achieve during a three months campaign. As a side note 90% of our clients decide to extend although there is no obligation to do so.
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GROWTH
The Growth plan runs for six months providing more time to drive results. For this reason we provide a guarantee: “If for any reason we do not achieve an agreed minimum number of leads during the length of the campaign we will keep working at no cost until it has been reached.” All leads passed to your business are with pre-approved target accounts and decision makers. This ensures every lead generated is with a company you want to do business with.
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SCALE
The scale plan is ideal for when your business requires a long term lead generation partner. With a 12 month agreement we provide a guarantee and a discount on your monthly service.
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Sales growth
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Traction
Growth
Scale
Lead Research
Expected Results “Expected results vary depending on your industry and are based on average results from past clients.. We work best within the Tech, SAAS and Consulting industries. If your business is in a different industry or you would like to learn more please book a meeting”
8 Enterprise Leads/Mo
8 Enterprise Leads/Mo
8 Enterprise Leads/Mo
Details
Minimum contract duration
3 months
6 months
12 Months
Investment
£3250/month
£2950/month
£2650/month
Hand researched leads
800/mo
800/mo
800/mo
Sending mailboxes
1
2
2
LinkedIn Account Managed With our LinkedIn Account Management we manage one of your LinkedIn accounts and grow your network with target accounts so you can indirectly influence them through shared content.
Guarantee Your Lead Gen Dept. Guarantees to deliver the minimum number of leads during the campaign period. If this has not been achieved we will keep working at no cost up to an additional three months to ensure we achieve it.
Data
Ideal Customer Profile Consultation
<1% email bounce rate
Bombora Intent Data A pillar of the Lead Gen Dept. tech stack, is Bombora Company Surge® which aggregates B2B intent by monitoring the website behaviour and content consumption of over 7.1 million companies

Bombora tools allow us to focus on companies that have demonstrated a current interest in the services or products you provide
Crunchbase Finance Data Crunchbase shows us who has received funding, when, how much, and who invested.

Understanding the angles, your team can prioritise accounts that have recently received Seed, Series A, B, C, or D funding and are ripe for engagement.
G2 & Builtwith Tech Data G2 & Builtwith Tech Data: Leveraging industry knowledge bases like BuiltWith and G2 in addition to our proprietary data sources, the Lead Gen Dept. identifies prospects whose current tech stack is compatible with your solution.
Features
Email Infrastructure Setup & Anti-Spam with Glockapps
Copywriting and A/B testing The Lead Gen Dept has campaign frameworks that are proven to drive results for our clients.
Dedicated team (AM, SDR, Researcher, Copywriter, Email Deliverability Expert)
Live Reporting updated every 20 minutes All results from the campaign, as well as leads who have not replied, are recorded in a Google Sheet with different tabs for the varying statuses.

These sheets are updated every 20 minutes so you have access to live data. We can also set up an integration so leads are updated directly in your CRM system.
Our team research every target account and write a 100% personalised line. (Boosts Response Rates) We research all target accounts and personalise messages to increase open and response rates.

An example might include references to life events (e.g. "by the way, congratulations on the recent series A funding round you received last month") or specific press releases or other information that demonstrates we are not merely sending them generic communications.
Details
Minimum Order
500+ Prospects
Data point
First name, Company name, Profile LinkedIn URL, Company Website, Job Title, Email Address, City
Ideal Customer Profile Consultation
<1% email bounce rate
Bombora Intent Data
Crunchbase Finance Data
G2 & Builtwith Tech Data
Turnaround time
1 week
Looking for the right
engagement model?
If you're not sure which package to choose
we can walk you through the options during a call.
book a meeting
WE'VE BOOKED OUR CLIENTS MEETINGS WITH:
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Our Client Reviews
We treat our client`s business like it`s our own.
SEE CASE studies
Questions and Answers
Is there a minimum contract length?
The minimum contract length is 3 months for the Traction Plan. This option has been created for companies who want to give things a test first.
What is the difference between manual research and simply downloading from a database?
Unlike other companies, we don’t collect our leads through databases. That’s because databases aren’t tailored to your audience – they’re a pool of accounts that everyone has access to. When other companies use contacts from a database, they’re all just contacting the same group of people over and over again.

We do things differently. Our team uses LinkedIn to map out which contacts work at an account and manually verify their contact data. This gives us the most up-to-date data and allows us to reach out to an audience that other companies aren’t using. We also make sure every contact is approved by you before we send that first email, so they can be sure we’re approaching the right people for your company.
Are the email campaigns you run GDPR compliant?
Absolutely. We’ve had extensive legal advice to ensure all our practices are GDPR compliant. We maintain a do-not-contact list to ensure we never contact a prospect who has opted out of communications, and all our emails provide a way for prospects to let us know if they no longer want to receive correspondence. We also have templated responses, written by our lawyers, for GDPR requests on how we process data and what data we collect.
How do we keep track of results?
All results from the campaign, as well as leads who have not replied, are recorded in a Google Sheet with different tabs for the varying statuses. These sheets are updated every 20 minutes so you have access to live data. We can also set up an integration so leads are updated directly in your CRM system.
Do you have experience specific to our industry/vertical?
We have extensive experience in technology, SAAS, consulting, manufacturing and the F&B industries. We’re experts at starting conversations with target accounts in the B2B space.
How does your Guarantee work?
If you choose the Growth or Scale plans we provide a minimum number of leads guarantee. During the campaign if we have not achieved the minimum requirement we will continue working at no cost until we have achieved the total up to a maximum of three months. The minimum number of leads depends on what industry you work in. Our key industries are SAAS, Technology, Consulting, Manufacturing, Food and Beverage and Marketing Agencies. To learn more please book a meeting.
How long does it take to get started?
Your first leads come in by week three. During the first two weeks we are building your campaign and researching leads. The set up period is not included in your first month's billing period which ensures we maximise your results.
How Can We Help You?
We're still
researching, but want
to learn more.
Lets Work Together
We're actively looking
for a new partner.
We need to get
started now!