Lead Research

There is no magic bullet for generating quality leads. Instead, each successful outbound campaign involves a series of meticulously executed elements that begin with audience alignment.

To ensure every prospect has the highest chance of being a good fit for your business, The Lead Gen Dept. combines time-tested elements like manual research with the advantages of modern data technology.

Your campaign success shouldn’t be left in the hands of automated research bots and data scrapers. It shouldn't rely on stale information from mass-market resources like Zoominfo or Clearbit. With the Lead Gen Dept. you avoid the exhausted client lists your competitors share.

Under our Head of Research Ivan Dynko, the LGD. research team maps the decision-makers and stakeholders in your target organisations. Beginning with LinkedIn as a source of truth, we manually verify all contact names, surnames, job titles, telephone numbers and email addresses.

To further stack the deck in your favour, LGD. has identified several unique, proven variables — trade secrets that contribute to our industry-leading success rate and repeat client interactions. These variables aren’t available in a database.

Using paid and public data sources like Crunchbase, the Lead Gen Dept. vets your target prospects for investments and funding information, identifies founding members and key investors, tracks mergers and acquisitions, and follows industry news and trends.

We tell you who received funding, when, how much, and who invested. Understanding the angles, your team can prioritise accounts that have recently received Seed, Series A, B, C, or D funding and are ripe for engagement.

Before the first email is sent, the Lead Gen Dept. develops a complete firmographic profile. Key metrics like industry, company size, location, annual revenue, and growth rate ensure you stay on target.